EntrepreneurShipOne has been applying METHOD by We Are Human to co-create a physical and virtual destination in the Oslofjord - to become a central node in the New Blue Economy, and reimagine what’s possible from our oceans.
Since 2016, We Are Human and EntrepreneurShipOne have been on a mission to explore the ocean as a learning platform and discover the drivers of a New Blue Economy. This has resulted in the #CampusOcean initiative - with backing from the Regional Innovation Program - turning the ocean into the world's largest classroom.
In 2019, this exploration saw us start to work together with leading property development company Selvaag to develop Fornebu Brygge (a fjord-side location just outside Oslo) as a physical and virtual destination for the green shift in the new blue economy. A destination for industry, venture, startups and, most importantly, the next generation to experience and practise the positive impact they can have in their own future.
In this first in a series of articles on the project, we’d like to share some background and take a high-level look at the step-by-step METHOD we have undertaken.
But first, why here and why the ocean?
Norway is uniquely located both geopolitically and historically as a major ocean economy. The societal heritage, business and industrial expertise is now ripe for unlocking the New Blue Economy, enabling a global shift towards a green, regenerative approach to a natural resource covering 71% of Earth. With an average depth of 4,000 metres, 80% of the planet's biodiversity is found in oceans, with 250,000+ species. Yet still less than 6% of the ocean has been mapped and understood so far.
The ocean produces 50% of the Earth's oxygen, and captures 90% of the excess heat in the atmosphere and 25% of man-made carbon dioxide and greenhouse gases. It’s the most important food and protein source for 3.5 billion people, the most potent source for new medicine and constitutes a global economy of over $3 trillion. But it’s the least invested in (#14) of the UN's sustainability goals, whilst being the most important common denominator for the future development of Norwegian society and economy.
Over the past 6 years we’ve mapped the emerging solutions, science and new industries in the New Blue Economy; transforming food & harvesting, energy, transportation, regenerative practices and ecosystem alignment.
By connecting these strategic nodes of knowledge and know-how, we can help unlock the untapped and under-utilised potential of the ocean. We deeply believe in this as a way forward to learn, find meaning and align businesses with the interests of society and planet.
Fornebu Brygge: A place to explore, experience and develop the solutions we need for climate, society and the economy
We’ve been applying the METHOD previously used to build Kahoot! (and other ventures), based on behavioural design and deep human insight, to co-create with Selvaag and other collaborators the concept for a physical and virtual Fjordarium that enables shared knowledge and learning about the future we need to build together. This will be built by Selvaag and their fully owned company Fornebu Brygge AS.
The Fjordarium is the icon of the destination; the juxtaposition of now and the future, where all Fornebu Brygge experiences converge. It’s where the Venture Wharf and Urban Office zones connect directly with the fjord and the reality we live within.
We want to immerse the audience in how the ocean can be a source of sufficient and healthy food, that sustainable businesses with new green jobs in blue industries can be developed. We want to show technology innovation and regeneration of ocean life in practice. We want to reconnect humans with nature, demonstrating how the ocean can be a source of well-being, physical and mental health, learning, creativity & co-creation of important solutions.
We want to create positivity towards the future and show the next generation the roles they can choose to play in finding solutions.
We have also developed the Fjordarium concept into ‘MetaFjord’ as part of our Unreal Real Estate strategy, extending the dimensions of its experience into AR & VR technologies.
Co-creation and architecture
EntrepreneurShipOne was tasked with creating the concept, content and positioning with Selvaag, multiple stakeholders, future users and domain experts from various fields to build on the needs for a regenerative future and the ecosystem of people that will make it happen.
This has manifested itself in unique architecture fully consistent with the purpose of the destination. The place is designed to attract and connect industry pioneers of sustainable transformation, experts across ocean science, the next generation of talent and company builders, as well as local communities and families.
Leading architectural groups Oslo Works and Haptic joined forces with Selvaag, EntrepreneurShipOne and We Are Human to embark on the complex challenge of co-creating a sustainable project that answers to all needs: ethical, innovation, community, regulatory, commercial, technical & biological. This work is a collective effort and based on deep insights from many other inspiring organisations and people.
For more imagery and information, see the outline of the planning proposal for consideration in the regional planning forum:
METHOD by We Are Human: A research-led approach
As the project proposal - for a space that would attract both learners and leaders across generations / silos - is now being shared with the public to get input before final approval by the authorities, we’d like to share how EntrepreneurShipOne has applied We Are Human’s co-creative METHOD over the last couple of years to reach this point.
The following shows the high-level steps we have taken when facilitating the process with Selvaag and our expert partner network. This METHOD is highly researched-focus, helping us ideate and learn at each stage across community, societal and technological perspectives.
Co-creation in practice
This video (in Norwegian) captures the day we invited over 100 leading technology, industry and research people important in the New Blue Economy onboard our flagship Christian Radich, to present, discuss and explore the founding principles for "the ocean centre of the future".
View all presentations from the day here.
The future is a work-in-progress – no one knows exactly what it holds – so we believe in co-creating it with inspiring partners and sources aligned with our mission to connect the New Blue ecosystem and community.
Our METHOD is one of deep engagement, so it was only natural that we took a significant ownership stake (as Co-Founders and Co-Owners) of Fornebu Brygge during the conceptual stage. As this phase is now completed we are shifting our focus and resources toward new dimensions.
Selvaag will now take the property development of Fornebu Brygge forward and build it through their fully owned company Fornebu Brygge AS, while we will continue our strategic work in the New Blue Economy and Venture Community, and explore and develop the Unreal Real Estate (XR/Meta), associated technologies and business cases.
Our plan is that we will call Fornebu Brygge our home in the future, and that the majority of our network will do the same.
We also believe in sharing our Return On Learning (ROL) and intend to deep-dive further into the METHOD behind each pillar of development as we continue on our mission.
With thanks to
In doing so we’ll be sharing the work of our expert partners, and at this stage we’d like to thank this by no means exhaustive list of co-creators.
- Prologue, COurban and Leva for their research and participation expertise.
- Modern Equivalent for helping us uniquely position the project.
- Christian Radich and the Windjammer program for their help with participation.
- Pia Ve Dalen & Lei En Biolog, and Tommy Vangsmo & Atlanterhavsparken, for showing us the magic of local species and life below the surface.
- Katapult Ocean and all the portfolio for showing how the New Blue Economy is forming.
- Oslo Met, NTNU / Sintef, BI, NHH, NMBU, Duke University and others for their ocean related research that inspires the future of shared knowledge.
- OceanLab for giving us the space to develop our ideas.
- HubOcean and Ocean Data Platform for their pioneering technology development to share data for one healthy ocean.
- The transformation leaders within Aker, DNB, DNV, Equinor, Wilhelmsen, Kongsberg Maritime, Lerøy, Kverva, Patogen and many others.
- Kahoot! for backing our #CampusOcean initiative.
- Livingcities.xyz for groundbreaking work in how we connect the real world with the virtual.
- Bærum Kommune and Smart City Bærum for their ambitions for the net zero targets.
- Oslo Kommune for their innovation district initiatives.
- Ruter for their leadership on sustainable freedom of movement.
- Regionalt Innovasjonsprogram for the support to build Campus Ocean - to map and mobilise stakeholders, to test Call2Solve with OIFO / Oslo Innovation Week - and for general support with the emerging venture ecosystems around Katapult Ocean.
- Landscape architects: BOGL
- Marine biologists: NIVA
- Biologists: NINA
- Structural engineers: NODE
- Submarine structural engineers: Core Marine
- Sustainability consultants: Vill Energi
- Geotechnics and environmental pollution: NGI
- Mobility, water managment, sound & air pollution, climate & energy, HVAC: Rambøll
- Fire safety: Sweco
We’re planning a series of Masterclasses to unlock METHOD
If you’d like to attend or learn more, please register your interest here.